Buzzfeed—Strange, Time-Wasting Site No One Can Avoid
March 30, 2017
It’s biased and addicting. It rules YouTube, plagues Facebook feeds and dominates the online quiz scene. Worst of all, it’s my guilty pleasure.
Buzzfeed was established in 2006, but I did not discover it until 2015. A few months later, I unearthed their YouTube channel.
“The Try Guys” initially hooked me. Four handsome fellows—Keith, Zach, Eugene and Ned—were on the hunt for new challenges to overcome and boundaries to cross. My favorite “Try Guys” video was “The Try Guys Try the Ancient Olympics.”
Each actor’s personality came out in the competition. Zach and Keith showed up to attempt the events, while Ned and Eugene were in it to win it. Their competitive spirits showed when Ned and Eugene had to naked wrestle and race for the winner’s ribbon and Olympic calendar feature.
Not long after that, I found the food videos. In some of these videos, random producers were chosen to try multiple dishes from different ethnicities, while other videos were part of a series.
“Feast Mode Hunger Squad” was my favorite series—a few Buzzfeed staff members traveled between restaurants to decide which made a certain food the best. Sadly, “Feast Mode Hunger Squad” videos aren’t made anymore, but producer Steven Lim created a similar series called “Worth It.”
Because most viewers (like myself) see the lighthearted, addicting side of Buzzfeed, they don’t realize that the company has a dark side.
I had never read a Buzzfeed article before, but when I did, their left-lean was easy to recognize. For instance, Buzzfeed reporter Claudia Koerner published a seemingly neutral story: “Ivanka Trump Is Taking an Official Job at her Father’s White House.”
The entirety of the piece was based on unbiased fact… until the end.
“A law prohibits nepotism within the Cabinet or federal agencies, but a judge ruled it does not apply to White House staff,” Koerner wrote.
I thought this line quietly hinted that the president disregards routine business policies, and it was purposefully placed at the end of the story to leave a bad taste in the reader’s mouth.
Other headlines of the day included “Lawmakers Aren’t Asking a Lot of Questions about a US Airstrike that Killed Hundreds” and “The White House Thinks Black Lawmakers Could Be the Democrats to Deal with President Trump.” The former headline proposes that the United States is ignoring civilians killed in Iraq, while the latter refers to President Trump as someone not hard to work with, but “hard to deal with,” implying he has reached the same status as an insufferable toddler.
Not only did the reporting shock me, but soon “Why I Left Buzzfeed” videos from actors I respected started to pop up in my YouTube feed.
Like many companies, Buzzfeed employees agree to the company’s ownership over worker-made content. However, Buzzfeed didn’t allow producers to attach their names to the videos they created, nor are viewers ever told what a producer does for the company.
“A lot of people thought I was just an actress for Buzzfeed and didn’t know that I not only made a lot of videos for ‘LadyLike,’ I also started ‘LadyLike’ with Freddie (another Buzzfeed producer),” former producer Safiya Nygaard said.
“LadyLike,” a series about women testing women’s trends and products, didn’t have much support at first, but once it became popular, the company took it out of Nygaard and (Freddie) Ransome’s hands. According to Nygaard, executives assumed control of branding, marketing and major show decisions.
“When I expressed my frustration and desire to be included in those kinds of meetings, the answer was, ‘this is how things are, this is how the company works and this is not your role,’” Nygaard said.
Producers are also discouraged from maintaining YouTube channels they started before joining the company and barred from starring in non-Buzzfeed videos. In fact, in June 2016, producer Brittany was fired from Buzzfeed starring in a webseries promoting Latin diversity, according to former producer Gaby Dunn.
Dunn and former co-producer Allison Raskin both left Buzzfeed to continue their previously made webseries “Just Between Us.”
“The first few months there were amazing,” Raskin said. “After a few months went by, things started to change. There was push back about how Gaby and I had our own channel.”
While at first glance Buzzfeed seems like wholesome, addicting site, I think the employee monopolization and biased content lessens their value and reputation.
“It’s confusing because you’re working with all of your friends,” Raskin said, “But a company is a company, and a company is never your friend.”