Dutch Bros, typically native to the south, announced its official arrival in town and is set to open in late spring. This new coffee addition will give a refreshing alternative to well-known coffee chains like Starbucks and Scooters.
While Starbucks and Scooters have their dedicated fans, Dutch Bros established a distinct identity by prioritizing customer service and community engagement.
In contrast to Starbucks, where the experience can sometimes feel impersonal, Dutch Bros prides itself on fostering genuine connections with its customers.
Employees, affectionately known as “Broistas,” greet patrons with enthusiasm, going out of their way to engage in friendly chats. This approach creates an inviting atmosphere integral to Dutch Bros’ brand.
Dutch Bros also shines with its creative drink selections. Starbucks is a well-known leader in seasonal fall and winter beverages, but Dutch Bros takes it further.
Unique Valentine-themed creations like the “Chocolate Covered Strawberry Iced Mocha” and the “Strawberries & Cream Blended Rebel” offer customers new drinks that brands like Starbucks don’t provide.
Their menu offers a wider array of choices besides coffee. Energy drinks, sodas and blended options appeal to diverse tastes.
Beyond its product range, Dutch Bros earns a strong reputation for its commitment to supporting local communities.
Another part, and probably the most important, is the price point. Coffee from chains or local shops costs around $7-$10. Dutch Bros has significantly lower prices, with most medium espresso drinks costing $5.25.
For reference, a Starbucks venti (large) iced blonde vanilla latte is 24 ounces and costs $6.45; a medium vanilla latte at Dutch Bros is also 24 ounces but only costs $4.95.
Aside from feeling good about the price, customers can also have confidence in where their money goes.
The company’s charitable initiatives are embedded in its culture. It frequently hosts fundraisers and events and supports various charities and food banks. This approach cultivates a sense of loyalty and trust that resonates with customers, especially compared to larger chains.
Dutch Bros is set to open in late spring/early summer this year and will surely give the surrounding chains plenty of competition.